Smart Electric Power Alliance
Internal/External Digital, Print and Motion Design
At SEPA, I built and maintained brand identity systems and design templates that ensured visual consistency across 50+ publications and events. I designed a full range of digital and print materials including brochures, infographics, technical reports, and event signage, collaborating directly with subject matter experts to translate complex energy industry concepts into clear, engaging visual content. My motion work included motion graphics, explainer videos, and video content produced for web, social media, and technical publications, all contributing to measurable improvements in audience engagement. I also managed a comprehensive digital asset library, establishing workflows and naming conventions that streamlined team efficiency and upheld brand standards across the organization.
Smart Electric Power Alliance Booth Design at RE+ 2024
Anaheim, CA
I led the booth design and environmental branding for the Smart Electric Power Alliance (SEPA) at RE+ 2024 in Anaheim, CA, the largest clean energy event in North America. My role encompassed full creative direction of the booth’s visual identity, including oversight of all branding displays and aesthetic approvals in collaboration with an external fabrication vendor responsible for physical build-out and installation.
In addition to spatial and environmental design, I developed all on-screen visual communications for the event, ensuring clarity, consistency, and alignment with SEPA’s brand messaging. I also managed the technical setup for digital displays, including resolution, formatting, and playback specifications to guarantee accurate rendering of motion and static graphics throughout the event.
The project supported SEPA’s presence at a high-visibility industry gathering featuring over 40,000 professionals and 1,300+ exhibitors, reinforcing the organization’s leadership in clean energy advocacy and innovation at Smart Electric Power Alliance.
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About SEPA
The Smart Electric Power Alliance (SEPA) is a nonprofit organization based in Washington, D.C., dedicated to accelerating the transition to a clean, modern, and equitable energy system in the United States. Founded in 1992 as the Utility Photovoltaic Group, SEPA brings together utilities, regulators, technology companies, and other stakeholders to address challenges related to grid modernization, distributed energy resource (DER) integration, electrification, and regulatory transformation. Through research, collaborative projects, educational events, and training programs, SEPA supports the development of resilient and customer-focused energy solutions while promoting innovation across the electric power sector.
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About SEPA Academy
The SEPA Academy, the educational arm of the Smart Electric Power Alliance, offers professional development through online courses, webinars, and workshops designed for energy industry professionals. Its programs focus on key areas such as distributed energy resources (DERs), grid modernization, renewable energy integration, electric vehicles (EVs), utility business models, and decarbonization strategies. Tailored for individuals at all career stages, SEPA Academy helps participants stay current with evolving technologies and regulatory trends. Backed by SEPA’s reputation as a trusted, nonpartisan, and data-driven organization, the Academy delivers credible and relevant training to support the transition to a carbon-free energy system.
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About Energy Evolution Summit
The Energy Evolution Summit is an exclusive, in-person event crafted for executive energy leaders focused on decarbonization, clean energy innovation, and shaping the future of the energy sector. Designed for visionary executives driving sustainable industry change, the summit convenes top leaders for guided, candid discussions held under the Chatham House Rule, fostering open and impactful dialogue on advancing clean energy solutions and accelerating the energy transition. It offers a rare opportunity for collaboration, strategic conversations, networking, and the exchange of valuable insights in a collegial environment.
Ryndrick is a skilled creative with a full tool belt and keen attitude. He brings a noticeable maturity and professionalism to his craft. Whereas some creatives can become protective and isolated in their process, Ryndrick actively welcomes collaboration and responds to feedback with a level head. I recommend Ryndrick for creative opportunities and leadership, and I foresee great things ahead in his career!
— Celeste Hawkins, Marketing Director at Smart Electric Power Alliance
Spending time with the team not behind the desk is important too.
SEPA Work Retreat 2024 — Boston, MA
Trulieve
Creative Lead, Retail & Brand Campaigns
At Trulieve, I led a creative team responsible for developing and executing integrated marketing campaigns across digital, print, video, retail, and social platforms for multiple state markets simultaneously. I helped build and maintain brand identity systems across a portfolio of owned and partner brands, ensuring visual consistency while adapting creative direction to each brand’s unique voice and audience. My work spanned a wide range of deliverables including email marketing campaigns, social media content, educational infographics, in-store signage, point-of-purchase displays, motion graphics, and product-focused visual assets. I collaborated closely with marketing, retail, and compliance teams to ensure all creative aligned with brand standards while meeting the regulatory requirements of each market, while also managing design workflows, directing production efforts, and maintaining organized digital asset systems that supported cross-functional collaboration and rapid company expansion.
Creative Direction & Brand Stewardship
During my time at Trulieve, I worked directly with multiple internal and partner brands, becoming deeply familiar with each brand’s visual identity, marketing standards, and regulatory requirements. In addition to developing creative assets across digital, print, and motion design, I managed a team of Senior and Junior Designers who were assigned to specific brand accounts and responsible for maintaining visual consistency across campaigns and product launches. My role involved overseeing creative execution, upholding brand integrity across multiple markets, and ensuring all deliverables aligned with both company standards and the unique identity of each partnered brand.
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About Cultivar
Cultivar by Trulieve is a premium cannabis line that showcases top-tier genetics and exceptional cultivation standards. Developed by Trulieve, a leading medical and recreational cannabis company, Cultivar emphasizes small-batch, hand-trimmed flower with a focus on terpene-rich profiles and high potency. Each strain in the Cultivar collection is carefully selected and bred for unique effects, flavors, and aromas, targeting connoisseurs and patients seeking consistent, elevated experiences. The brand positions itself as a luxury offering within Trulieve's broader portfolio, combining artisanal care with scientific precision in every harvest.
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About RollOne
Roll One by Trulieve is a cannabis brand developed with emphasizes on simplicity, consistency, and value. Built around a no-frills philosophy, the brand focuses on delivering reliable, high-quality cannabis without unnecessary additives or gimmicks. Roll One is marketed toward consumers seeking a straightforward, trustworthy experience and positions itself as an accessible option within Trulieve's portfolio. Its branding highlights natural ingredients and transparency, appealing to those who prioritize purity and dependability in their cannabis choices.
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About Khalifa Kush
Khalifa Kush by Wiz Khalifa is a premium cannabis line known for its signature genetics, bold terpene profiles, and consistently potent effects. Developed in partnership with Trulieve, Khalifa Kush centers around the iconic KK strain, originally cultivated for Wiz Khalifa himself. The brand focuses on carefully grown, high-quality flower and derivative products that highlight the strain’s distinctive lemon-pine aroma, dense structure, and uplifting, euphoric effects. Positioned as a top-shelf offering within Trulieve’s lineup, Khalifa Kush combines celebrity-driven genetics with meticulous cultivation practices to deliver a refined, connoisseur-level cannabis experience.
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Social Media Designs
I created social media and digital graphics for Trulieve and various brand partners, supporting campaigns, promotions, and collaborative marketing initiatives across platforms. My work focused on maintaining each brand’s distinct visual standards while ensuring cohesion within shared messaging and co-branded content. Through thoughtful application of typography, layout, and visual hierarchy, I translated multiple brand identities into consistent, engaging social assets that aligned with both individual brand guidelines and broader campaign goals.
Product Photography
I produced product photography for Trulieve, creating visual assets that highlighted product quality, texture, packaging, and brand presentation across digital and marketing platforms. My work focused on clean, detail-oriented compositions designed to support brand consistency while elevating the visual identity of one of the largest cannabis operators in the United States. Through lighting, styling, and post-production, I developed imagery intended to balance commercial polish with an approachable, consumer-focused aesthetic.
Commemorative T-Shirt Design for Georgia’s First Medical Dispensary Opening
I designed a commemorative shirt celebrating the opening of the first medical cannabis dispensary in Georgia, creating a visual piece that marked a significant moment in the state’s evolving healthcare and cannabis landscape. The design combined a Georgia peach graphic with the Trulieve burst symbol, blending regional identity with brand recognition to create a bold and memorable launch piece. Created for the opening celebration, the shirt served as both event merchandise and a visual representation of a historic milestone for medical cannabis access in Georgia.
Black News Channel
Broadcast, Digital and Motion Design
At BNC, I designed and produced motion graphics packages for a 24/7 cable news network's daily programming, breaking news segments, and special reports. My work included lower thirds, show opens, animated maps, and promotional spots, all built to broadcast standards and delivered under the pressure of a live news environment. I collaborated daily with producers, directors, and editors to develop on-air graphics that supported live broadcasts in real time, requiring both creative precision and the ability to work fast without sacrificing quality. Beyond broadcast, I extended the network's visual presence across digital and social media platforms, producing assets that grew the channel's reach beyond traditional television. Every deliverable had to serve the network's mission to inform and inspire while maintaining a consistent, professional on-air identity across all platforms.
Full Screens
At Black News Channel, I designed and produced full-screen broadcast graphics used across live programming, breaking news segments, and special reports. My work focused on creating bold, high-impact visual compositions that supported storytelling in a fast-paced news environment while maintaining clarity, readability, and alignment with broadcast standards. Each full-screen was designed to communicate key information quickly and effectively, balancing strong typography, hierarchy, and visual structure to enhance viewer engagement. Through thoughtful layout design and motion-ready composition, I developed assets that elevated the network’s on-air presence while ensuring consistency across daily programming and live coverage.
Broadcast Motion Design & Segment Packages
At Black News Channel, I developed full show segment packages including full-screen graphics, intro and outro animations, show stings, and motion studio backgrounds for daily live programming and special news segments. My work focused on building cohesive visual systems that supported broadcast storytelling while maintaining consistency across fast-paced, real-time production environments. Each element was designed with a strong emphasis on hierarchy, pacing, and brand alignment—ensuring smooth transitions between segments and clear communication of key information on-air. Through a combination of motion design and broadcast graphics standards, I created dynamic visual frameworks that enhanced the network’s overall on-air identity and viewer experience.
Broadcast Visual Package — United States vs. R. Kelly Trial
One of my most visible projects at BNC was designing the complete visual package for the R. Kelly Trial segment. I created the open and close animations, motion studio background, and supporting digital stills entirely from concept to final delivery. The challenge was building a broadcast ready look that carried the weight and seriousness the subject demanded while staying fully aligned with BNC's on-air visual standards. The motion studio background was engineered for seamless live integration, and the open and close sequences gave the segment a strong, recognizable identity that held up consistently across both television and digital platforms. This project is a strong example of my ability to concept, execute, and deliver high stakes broadcast creative independently and on deadline.
Broadcast Segment Sting — 2021 U.S. Southern Border Crisis
During my time at BNC I designed the segment sting for the network's coverage of the 2021 U.S. Southern Border Crisis. With over 1.7 million migrant encounters recorded that year, including a significant influx of unaccompanied children and Haitian migrants, this was one of the most heavily covered and politically charged news stories of the moment. I created the sting animation and supporting visual elements from concept through final delivery, developing a compact but impactful broadcast ready identity that could transition viewers instantly into one of the most sensitive and urgent stories on the news cycle. The creative challenge was distilling the weight and human complexity of the crisis into a brief, powerful visual moment that conveyed urgency without sensationalizing the subject, while remaining fully aligned with BNC's on-air standards. The final sting integrated seamlessly into live coverage and gave the segment a consistent, authoritative identity across both television and digital platforms. This project reflects my ability to concept and execute sensitive, high stakes broadcast creative quickly, accurately, and independently.
President Elect Promo — BNC Prime Segment Show Sting
During my time at BNC I designed the complete visual package for the President Elect promo and BNC Prime segment show sting, produced in anticipation of the January 2021 inauguration of Joe Biden and Kamala Harris. With the nation's attention fixed on the historic transition of power and the swearing in of Kamala Harris as the first woman and first woman of color ever elected to the Vice Presidency, this was among the highest visibility creative work I produced at the network. I created the promo animations, show sting, and supporting visual elements from concept through final delivery, developing a broadcast ready identity that captured the weight and significance of the moment while projecting the authority and credibility BNC Prime demanded from its flagship programming. The creative challenge was striking the right tone, conveying the gravity of a historic presidential inauguration without veering into partisanship, while delivering something visually dynamic enough to hold a national audience. The final package performed seamlessly across live television and digital platforms and gave BNC Prime a strong, recognizable visual presence during one of the most watched news cycles of the year. This project reflects my ability to concept and execute high stakes, time sensitive broadcast creative at the level a national news network requires.
Black News Tonight Show Open – Black News Tonight with Marc Lamont Hill
During my time at BNC I designed the complete visual package for the show open of Black News Tonight with Marc Lamont Hill, one of the network's flagship evening programs. As a high profile primetime show anchored by one of the most recognized and respected voices in Black media and journalism, this package carried significant creative weight and visibility. I created the show open animations and supporting visual elements from concept through final delivery, developing a broadcast ready identity that matched the gravitas and intellectual authority Marc Lamont Hill brought to the program every night. The creative challenge was building a visual identity that felt bold and distinctive enough to stand as a primetime flagship while honoring the seriousness of the news coverage and commentary the show delivered. The final package gave Black News Tonight a strong, commanding on-air presence that established the tone of the program from the first frame and held up consistently across both television and digital platforms. This project reflects my ability to develop high profile, personality driven broadcast creative that elevates the identity of a show and the network it represents.
Start Your Day Segment Open – Open Mike with Mike Hill
During my time at BNC I designed the complete visual package for the Open Mike segment open, part of BNC's Start Your Day morning show with host Mike Hill. As a daily programming segment airing every morning on a national cable news network, this package had to perform consistently and hold up under the repeated exposure that comes with daily broadcast. I created the segment open animations and supporting visual elements from concept through final delivery, developing a broadcast ready identity that matched the tone of morning programming, approachable and energetic while still carrying the professionalism expected of a national news network. The creative challenge was building something that felt fresh and inviting enough to start a viewer's day while establishing a strong, recognizable visual identity for Mike Hill and the segment itself. The final package integrated seamlessly into BNC's Start Your Day programming and gave Open Mike a distinct, consistent on-air presence that audiences could identify immediately. This project reflects my ability to develop personality driven broadcast creative that serves both the host's identity and the network's overall visual standards.
CareerSource Capital Region
Brand, Marketing and Outreach Design
At CareerSource Capital Region, I designed and produced marketing and outreach materials that connected job seekers with employers across multiple counties, supporting one of the region's most essential workforce development organizations. I created a full range of digital and print collateral including flyers, brochures, social media graphics, and event signage, all built to communicate employment services and opportunities clearly to diverse community audiences. I partnered directly with program managers and workforce specialists to translate employment data, service offerings, and success stories into accessible, visually compelling formats that informed and engaged both job seekers and employer partners. My photography work captured key moments across career fairs, training programs, and community events, producing assets used across digital platforms and promotional materials. I also mentored interns, providing guidance on design standards and workflows that maintained the organization's visual consistency. Throughout my tenure I managed the organization's digital asset library and continuously refined its visual communication strategies, strengthening CareerSource's brand presence and improving engagement with the communities it served.
About CareerSource Capital Region
CareerSource Capital Region connects employers with qualified, skilled talent and Floridians with employment and career development opportunities to achieve economic prosperity in Gadsden, Leon and Wakulla counties.
Solutions for career seekers include one-on-one career advising, interviewing and resume-writing assistance, employment workshops, and labor market information. Solutions for employers include recruitment assistance, skills assessments for applicants, customized training, and information on tax incentives. Employers and career seekers are matched through the Employ Florida Marketplace system. Most solutions are provided at no cost.
1887 Clothing Co.
Internal/External Digital, Print, Motion and Apparel Design
At 1887 Clothing Co., I built a unified brand identity that honors timeless craftsmanship while embracing modern design. I created cohesive branding materials including logos, templates, and style guides, ensuring consistency across all touchpoints. My work spanned digital and print media—from lookbooks and product catalogs to social content and event signage. I also contributed to apparel design, developing original graphics, patterns, and garment concepts that reflected the brand’s heritage and contemporary edge. Additionally, I designed and developed the brand’s Shopify website, creating a seamless online shopping experience that integrated storytelling with e-commerce functionality. I produced motion graphics and promotional videos to bring the brand’s story to life across digital channels. Collaborating closely with the creative and marketing teams, I translated brand values into engaging visual narratives. I also managed digital assets and tracked emerging fashion, design, and e-commerce trends to strengthen the brand’s visual presence and customer experience.
Pitch Deck Design
Developed a compelling pitch deck to support licensing opportunities for branded apparel, showcasing market potential, brand identity, and product concepts. The presentation combined visual storytelling with data-driven insights to attract potential partners and expand retail distribution.
Product Photography and Content Creation
Produced product photography and branded content for 1887 Clothing Co., creating visual assets that highlighted apparel quality, styling, and brand identity across digital and social platforms. The work focused on developing clean, lifestyle-driven imagery and promotional content designed to strengthen brand presence, support audience engagement, and maintain a consistent visual aesthetic. Through photography, creative direction, and content development, I helped translate the brand’s culture and personality into visually compelling marketing materials tailored for modern streetwear and lifestyle audiences.
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